February 23, 2006
Online Communications Tracked in New Study
More than a quarter of the names on nonprofit e-mail lists drop off each year because supporters unsubscribe from the lists or change their e-mail addresses without alerting the organizations, according to a new report.
The "eNonprofit Benchmarks Study" is based on detailed analysis of online communications, fund-raising, and advocacy efforts at 15 large nonprofit groups that focus on topics such as the environment, civil and legal rights, and international aid. Organizations
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