March 20, 2011

Opinion: 10 Strategies for Fund Raising During the Recovery

By Irwin Stoolmacher

Although the Great Recession officially ended a year and half ago, the nation’s nonprofits continue to struggle.

The bad economy means they must continue to grapple with an astronomical increase in demand for their services and big changes in the fund-raising landscape.

As a result, nonprofits need to focus on the fund-raising and marketing strategies that will help them survive over the long haul.

First, nonprofit executives need to understand the continued