'Outside': A Charity Plans for Big Growth

By Nicole Lewis

Here's a fund-raising strategy many charities have probably never tried: asking donors to give money if staff members eat nothing but grapefruit for two weeks. Grist.org, a nonprofit environmental-news Web site in Seattle, helped pay part of a staff member's $35,000 salary with money raised from readers who responded to the challenge, reports Outside magazine (April).

The profile of Grist is part of a special report that also highlights 23 people in business, charities,