October 27, 2005
Passing On a Charity's Message
Groups find an old method, word of mouth, can create buzzWhen the Center for Constitutional Rights, in New York, sought to get the word out about its Telephone Justice campaign -- an effort to cut the amount families of prison inmates pay for telephone calls made from the state's correctional facilities -- the group didn't follow the traditional public-relations route and take out an advertisement in The New York Times. Instead, the advocacy organization turned to the oldest
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