February 22, 2001

Persuading Donors to Give House Parties: One Group's Approach

The Northwest Ecosystem Alliance, in Bellingham, Wash., asked loyal donors to hold parties at their homes to raise money to protect part of Washington's Loomis State Forest from logging. Each donor was asked to invite 60 friends, pay for refreshments, call guests a few days before the party as a reminder, and make a pitch for contributions during the two-hour event. Following is a script that the charity used to show its fund raisers how to respond to the questions that donors would probably

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