November 1, 2001

Planning a Successful Fund-Raising Event

By Laura Hruby

Planning Special Events
by James S. Armstrong

"Special-event campaigns might be thought of as two distinct yet intertwined projects," writes James S. Armstrong, director of the Children's Hospital Foundation, in Oakland, Calif. "One project aims to deliver a satisfying event; the other concentrates on delivering a profit."

This workbook is meant to help fund raisers achieve these two aims by offering practical guidance on all stages of

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