August 7, 2008
Pop-Up Box Prompts Donors to Share Views
A simple pop-up box has given the University of Pennsylvania a window into the minds of its online donors.
After donors make an Internet gift to the university's annual fund, a screen comes up with their receipt, along with a pop-up box that asks if they would like to say why they made their contribution.
More than 650 donors have offered their comments since the Penn Fund added the box to its Web site in 2003.
Fund raisers are able to link the donors' comments to their
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