Nonprofits are increasingly relying on social networks to keep track of and connect with supporters.
But what happens when one of these networks disappears?
Rumors recently began to surface that Yahoo would be shutting down del.icio.us, a widely used social bookmarking site.
Since then, del.icio.us has released a statement saying it isn't shutting down but instead is looking for other "fits"—in other words, a buyer.
But the uncertainty of this popular social network has raised questions about what would happen to its users if it were to shut down.
For this month's edition of Social Good, Allison Fine, the host, interviews Allyson Kapin, co-founder of the Rad Campaign, and Michele Martin, social-media consultant, to discuss how users can protect themselves when social media sites transition or go offline.







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Comments
1. connieboyd - January 10, 2011 at 12:14 pm
Maybe the problem is that "nonprofits are increasingly relying on social networks to keep track of and connect with supporters." At a time of scarce resources, fundraisers shouldn't waste staff time, energy and funds using new, unproven media and methods. The smart approach for now is to stick with what definitely works. Internet fundraising will sort itself out eventually.