March 26, 2009

Proving What Works in Fund Raising: Scholars Dispel Myths

By Holly Hall

Few fund raisers have heard of John A. List, a University of Chicago economist who has spent a career figuring out how charities can increase contributions and — in some cases — proving conventional fund-raising wisdom to be flat-out wrong.

But now, as the recession makes winning contributions harder than it has been in decades, fund raisers are beginning to take an interest in Mr. List's work.

He has recently started working with charities such as the

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