August 10, 2000
Public Relations for Non-Profit Organizations
Using Public Relations Strategies to Promote Your Nonprofit
Organization
by Ruth Ellen Kinzey
The author gears this book to the small non-profit group, where public relations may take a back seat among the chores of overburdened staff members.
Ms. Kinzey, a lecturer in the communications-studies department at the University of North Carolina at Chapel Hill, begins with advice for instituting a public-relations plan similar to those
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