August 7, 2008
Putting Clarity in Charity
Nonprofit leaders' addiction to jargon prompts a rebellion
Christine Nyirjesy Bragale considers herself a foot soldier in the battle against nonprofit jargon. Ms. Bragale, the media-relations director at Goodwill Industries International, has been known to rear up at the very sound of foundation tag lines sprinkled with phrases like "capacity," "sustainability," and "objectives."
But Ms. Bragale has spent much of the decade that she has worked for Goodwill waging a rhetorical battle against a single phrase: "barriers to
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