Putting Stars to Work for Good Causes: Tips From Nonprofit Experts

By Caroline Preston

Much of Marshall Stowell's job for the past three years has been organizing trips that enable supporters of his charity, Population Services International, to see firsthand how the organization seeks to stop the spread of AIDS and other diseases among young people in developing countries.

That is not an unusual job for a charity manager, except that in Mr. Stowell's case, those supporters include celebrities

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