November 13, 2008
Putting the Fun into Fund Raising
NEW BOOKS
Yours for the Asking: An Indispensable Guide to Fundraising
and Management
by Reynold Levy
"It is a puzzle that while giving funds to nonprofit institutions is hardly unusual, the act of asking seems so universally disliked, misunderstood, and disdained," writes Reynold Levy, a seasoned fund raiser and president of Lincoln Center for the Performing Arts, in New York.
This book is Mr. Levy's attempt to alleviate the fear and intimidation that
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