Raising Money From the Crowd: What Charities Find Works Best

Raising Money From the Crowd: What Works Best 2

Daniel G. Lam

The Gay Men’s Chorus of Los Angeles raised $78,000 in 45 days on Kickstarter to support the touring production of its show “It Gets Better.”

Andreas Karelas wants to bolster the use of renewable energy. Two years ago, the environmentalist founded Re-volv, a charity in San Francisco that developed a novel plan to help finance solar-energy projects.

It just needed start-up money to put the plan in motion. So last December he started a six-week fundraising appeal on Indie­gogo, a Web site that helps individuals and groups use social networks to raise small sums from lots of people.

His online “Plant a Seed