April 7, 2013
Raising Money From the Crowd: What Charities Find Works Best
Daniel G. Lam
Andreas Karelas wants to bolster the use of renewable energy. Two years ago, the environmentalist founded Re-volv, a charity in San Francisco that developed a novel plan to help finance solar-energy projects.
It just needed start-up money to put the plan in motion. So last December he started a six-week fundraising appeal on Indiegogo, a Web site that helps individuals and groups use social networks to raise small sums from lots of people.
His online “Plant a Seed