February 26, 2009
Raising Money in Hard Times
10 approaches charities nationwide are using to fill their coffers as the recession worsens
Don't treat giving as a financial transaction.
Many arts organizations, public-broadcasting stations, sports booster clubs, and other nonprofit groups offer special perks to donors, such as season tickets or DVD sets. Others send invoice-like reminders to people who have made multiyear pledges to ambitious campaigns. Especially in a bad economy, experts warn, any approach that seems more like a commercial transaction than a charitable exchange will alienate donors.
Many arts
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