April 9, 2009
Raising Money in Tough Times
NEW BOOKS
Fundraising When Money Is Tight
by Mal Warwick
The current economic crisis may lead nonprofit organizations to panic and make drastic cuts, decisions that are more reactionary than reasonable, writes Mal Warwick, a fund raiser and founder of his own direct-marketing firm.
This book cautions against such measures and advocates for strategic, though quick, action. "An economic downturn does not justify throwing out
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
