Live Discussion
Facebook Causes, a tool that allows nonprofits to develop their own campaigns on Facebook, has gained traction as a successful tool for many organizations that want to attract new donors, raise money, provide information about volunteer opportunities, and attract young supporters.
What are the best ways to use the tool? How can it be used to enlist individuals to raise money on a charity's behalf? What should nonprofits keep in mind as they embark on a fund-raising campaign through Facebook Causes? Are there any pitfalls? How might the tool be used to educate people about a group's mission and attract volunteers?
Join us on Tuesday, August 23, at noon U.S. Eastern time for a live online discussion about the best ways to raise money through Facebook Causes.
The guests:
Carie Lewis, director of emerging media at the Humane Society of the United States where she oversees social media, mobile, and online advertising efforts, Her work has led the organization to raise $430,000 through Facebook Causes.
Sarah Koch, senior manager of nonprofit services at Causes, a company that helps charities raise money through Facebook. She previously worked as a health educator and grant-proposal writer for a Washington, D.C., human-service organization.
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