September 4, 2008
Rapid Response Pays Off, Consulting Group Finds
When people sign up to receive online newsletters and other information from a charity, they usually get little more than an acknowledgment from the organization for at least a month.
Cutting that lag time can produce fund-raising benefits for nonprofit groups, according to a new background paper by Common Knowledge, a San Francisco consulting firm that advises nonprofit groups on online fund raising.
The paper cites the International Fund for Animal Welfare, which reaped
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
