September 19, 2002

Reaping the Rewards of Outreach

By Rebecca Gardyn

Hospital in East Los Angeles finds support in the neighborhood

The gala benefit dinners and golf tournaments just weren't working anymore. In truth, the events, which had been staples of White Memorial Medical Center's fund-raising efforts for years, never did bring in the kind of money the nonprofit hospital in East Los Angeles really needed. The health-care resources that the institution wanted to provide for its largely indigent, Hispanic constituency required far bigger sums than

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