February 26, 2009
Recession strategy: Avoid emergency solicitations
Emergency appeals that ask for donations to keep a charity or a
program afloat financially can backfire by giving donors the
impression that the organization is not well managed and likely to
fail, experts say. The same is true of frequent urgent
appeals.
"We are seeing organizations, whose income projections are the product of happier times, panic by ramping up the number
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