February 26, 2009

Recession strategy: Keep close ties to donors

Don't see every contact with a donor as an opportunity to ask for money. Show donors what was accomplished with their money and how much it means to a charity.

Most charities do a terrible job of thanking donors and staying in touch with them in meaningful ways, says Karen E. Osborne, a White Plains, N.Y., fund-raising consultant. "What most of the nonprofit world does is

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