February 26, 2009
Recession strategy: Look for ways to save money on fund raising
Charities are reducing fund-raising expenses by cutting back on
travel, training, filling open positions, and other staff costs.
They are also canceling or slashing expenses of special events and
replacing direct mail and other marketing efforts with online
appeals and Web efforts.
The San Diego Zoo is cutting costs on direct mail and special events by renegotiating
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