June 26, 2008
Red Cross Experiments With Disaster Blogs
As flood waters inundated large swaths of the Midwest, the American Red Cross used two blogs to get information out to the public.
The organization used blogging software to create an online newsroom that brought together information about shelter locations and feeding programs, news alerts, and press releases from Red Cross chapters in the affected states.
By putting all of the information in one place, the organization hopes to cut down on the number of calls from reporters
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