February 8, 2007

Red Cross Marketing Deal Draws Critics

By Peter Panepento

The famous red-and-white logo of the American Red Cross will soon adorn the labels of Clorox products as part of a marketing relationship that is expected to net the charity as much as $1-million.

But the arrangement, which has been approved by the Environmental Protection Agency, is drawing criticism from an environmental group that says the labels will give consumers less reason to question the safety of household chemicals that could harm the environment.

The Red Cross,

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