August 23, 2007
Red Cross's Tough-Guy Approach in Licensing Lawsuit Is Unwise
At first blush, the decision by Johnson & Johnson to sue the American Red Cross seems utterly wrongheaded, a clear case of the bad guys against the good guys. After all, a commercial health-care behemoth is suing the far smaller Red Cross over the use of the red-cross symbol.
The company argues that the world's most well-known and highly regarded humanitarian organization has, through licensing agreements, improperly permitted a handful of commercial entities to use the emblem to
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