January 24, 2008
Relationships Are Key to Successful Fund Raising, Says Book
NEW BOOKS
Keep Your Donors: The Guide to Better Communications and
Stronger Relationships
by Tom Ahern and Simone Joyaux
Tom Ahern and Simone Joyaux, who are nonprofit consultants, offer advice on building strong and lasting relationships with contributors, and discuss how stories, donor newsletters, Web sites, annual reports, and other communications materials can help nurture those relationships. They suggest ways to evaluate the
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