April 3, 2008
Report Encourages Foundations to Speak Up to Influence Public Policy
NEW BOOKS
Communicating for Policy Change explores how grant makers can work to influence public policy through marketing and news-media outreach. The report, which draws its advice from conversations with 90 health grant makers, discusses how foundations should plan, develop, and deliver their messages. One section focuses on how to change perceptions of issues, and includes the example of how antismoking advocates have changed the debate about
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