November 10, 2005
Report Says Charities Don't Understand Donors Well
Charity leaders are out of touch with the typical American donor's perception of the nonprofit world, according to a new report.
Nonprofit officials overestimate donors' interest in public-policy debates — such as the extent to which government ought to regulate charities — and underestimate donors' distaste for fund-raising techniques, such as telemarketing, that they associate with big business, the report says.
The report, released by Public Agenda, a
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