October 19, 2000
Report on an Arts-Marketing Program in Charlotte, North Carolina
Marketing the Arts: Lessons from a Community Marketing Collaboration reports on the John S. and James L. Knight Foundation's five-year program to help four struggling performing-arts organizations in Charlotte, N.C., improve their marketing efforts. In 1994, the foundation awarded a grant to the North Carolina Blumenthal Performing Arts Center to create a marketing-services program that would develop promotional campaigns for both the center and three other
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