Running Charities Like Entrepreneurial Businesses

Social Entrepreneurship: The Art of Mission-Based Venture Development
by Peter C. Brinckerhoff

To be successful, nonprofit organizations--even if they don't develop their own business ventures--need to think of themselves as "mission-based businesses," rather than as charities, writes the author of this handbook.

As the environment of the nonprofit world becomes "more and more competitive for donated dollars, traditional grants and

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