November 15, 2001
Running an Annual Giving Campaign
Conducting a Successful Annual Giving Program: A
Comprehensive Guide and Resource
by Kent E. Dove, Jeffrey A. Lindauer, and Carolyn P.
Madvig
"The annual fund is the foundation of all other fund-raising efforts," write the authors. Annual campaigns tend to bring in smaller donations but a larger number of donors than many other fund-raising approaches, they say, creating a pool of supporters from which major donors will emerge.
The
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