Rural Red Cross Leader Looks Back on a Productive Tour of Duty

When Mason Hollifield retired for the first time, he was still a young man -- a 42-year-old military veteran who was looking for a new challenge.

At the time, he wasn't sure what that challenge would be, though Mr. Hollifield says he was sure he didn't want to spend the rest of his working years selling radio advertising, which was his first job after his military retirement.

It wasn't until he took a job with the American Red Cross, running its Red River Valley Chapter in

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