September 17, 2009
Salvation Army Uses Video to Help Its Report Come Alive
Whether out of concern for the environment or for the bottom line, it's not unusual for charities to post their annual reports online. But the Salvation Army wanted to take full advantage of what the Internet has to offer, rather than just move a report designed as a print document onto the Web. To do that, the national social-services organization has incorporated video throughout its 2009 annual report.
The new report features video testimonials from people who have benefited from
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