June 12, 2003
Seeing the Internet's (Not So) Obvious Benefits
By Don Howard and Ken Weber
The Internet revolution has raised and dashed many people's expectations, and nonprofit managers are no exception. "What return am I getting on my Internet spending?" many charity executives are asking. "After all the hype, what's the real value of the Internet for the nonprofit world?"
While the Internet has not proved itself as a fund-raising juggernaut, it nonetheless is delivering real value for nonprofit organizations. The challenge is knowing
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