As direct mail and other traditional types of fundraising falter and the tough economy causes many donors to hold back on giving, charities of all kinds are putting more energy into courting rich people for big donations, an approach that colleges, hospitals and other big institutions have long used.
To mark the release of our annual Philanthropy 50 list of the most generous donors of the year, we answered your questions about what motivates big donors and what turns them off.
What follows is the transcript of a live online discussion about how fundraisers can garner large donations.
James Bullock is vice president for university advancement at Queens University in Charlotte, N.C. He has more than 26 years of fundraising experience in higher education. In 2011, under his oversight, Queens University completed a capital campaign a year ahead of schedule, surpassing its $100-million goal by $10-million.
Bob Carter is a veteran fundraising consultant who is now working with United Ways, World Vision, and other organizations to help them learn how to attract big gifts.