August 21, 2011
To Grow Bigger, Charities Need to Go Deep—Not Wide—in Fund Raising
Few nonprofit leaders take their jobs because they are passionate about raising money. But for too many executives, failure to understand how fund raising works is a key reason they can’t accomplish the missions that motivated them to work for a good cause.
Unfortunately, figuring out how to garner resources to solve a social problem is just as complex as devising the solution.
Some people believe that successful fund raising is mainly a matter of luck—finding the
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