April 1, 2012
Sex and Satire Help a Pair of Cancer Charities Sell a Message About Breasts
Organizations that try to prevent disease often face a tough time getting their messages across. But two breast-cancer groups got attention with humor. One mimicked a tactic that wouldn’t be unfamiliar on Madison Avenue; the other openly mocked nonprofit groups’ heart-tugging appeals.
Rethink Breast Cancer used the power of sex to deliver its message in a