April 1, 2012

Sex and Satire Help a Pair of Cancer Charities Sell a Message About Breasts

Sex and Satire Help Cancer Charities Promote Breast Screenings 2

Rethink Breast Cancer sought to attract young female supporters with “Your Man Reminder,” a video and mobile application that features buff male performers.

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close Sex and Satire Help Cancer Charities Promote Breast Screenings 2

Rethink Breast Cancer sought to attract young female supporters with “Your Man Reminder,” a video and mobile application that features buff male performers.

By Raymund Flandez

Organizations that try to prevent disease often face a tough time getting their messages across. But two breast-cancer groups got attention with humor. One mimicked a tactic that wouldn’t be unfamiliar on Madison Avenue; the other openly mocked nonprofit groups’ heart-tugging appeals.

Rethink Breast Cancer used the power of sex to deliver its message in a