May 18, 2006
Simple Ways Fund Raisers Can Relate to Donors
The Zen of Fundraising: 89 Timeless Ideas to Strengthen and
Develop Your Donor Relationships
by Ken Burnett
Ken Burnett, an international fund-raising and marketing consultant living in Melrand, France, distills his advice about increasing donations into 89 concise chapters.
With topics such as "technique mustn't obscure sincerity" and "take time to learn what motivates your donors," Mr. Burnett emphasizes that fund raisers need to
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