January 29, 2009
Social Entrepreneurs March to the Beat of a Different Drum
NEW BOOKS
The Power of Unreasonable People: How Social Entrepreneurs
Create Markets That Change the World
by John Elkington and Pamela Hartigan
Entrepreneurs working to solve social problems may be considered unreasonable, even crazy, by the general public because they want to change existing systems, because they are emotionally driven, "insanely ambitious," and because they see possibilities for profit where no one else
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