People who work for small organizations often face a tough time deciding how to balance outreach on social networks with the rest of their work.
How do you determine which social networks are worth the effort? How do you set social-media goals, and how do you measure your results to make sure you aren't wasting precious staff hours on something not helping your mission?
Read the transcript below of a live online discussion that answers these and other questions about the best ways for small nonprofits to use social media.
Sydney Morris is the co-founder and co-chief executive of Educators 4 Excellence, a teacher-led education-policy organization. Her nonprofit was part of a pilot program that the Rita Allen Foundation supported to develop social-media strategies for small groups.
Sivan Nemovicher is a partner at the Bridgespan Group and co-author of "Tweeting for a Better World: Essentials of Social-Media Strategy for Smaller Nonprofits."
The Chronicle’s live discussions do not require registration. Simply return to this page at noon Eastern time on the day of the scheduled discussion and click on the box below to participate. If you cannot participate during the live event, the full transcript will be available afterward in the box below.