December 10, 2009
Social-Media Contests Bring In Donations and Enthusiastic Supporters
Somewhere on YouTube, there's a video of a guy named Aaron biking 30 miles from downtown Washington to the suburbs and back in his underwear.
Aaron isn't an exhibitionist; he's an enthusiastic volunteer for a nonprofit group called Atlas Service Corps. He promised to buy a pair of tight white underpants and don them in very public fashion if he could raise 100 gifts of at least $10 each on Facebook during this year's America's Giving Challenge, a contest sponsored by the Case
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