November 12, 2009
Social Networks Produce Dismal Results, Report Says
Social-networking sites have not proven to be effective ways for charities to attract new supporters, yet groups are pushing ahead with them anyway, a new survey finds.
The survey asked more than 250 charities with budgets between $1-million and $5-million about their use of online social technologies, such as Facebook and Twitter.
Produced by the online journal Philanthropy Action, the study found that 85 percent of groups said they had attracted fewer than 25 volunteers or
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