April 3, 2008
Sociologist Studies 'Awareness Ribbons' and Their Wearers
NEW BOOKS
Ribbon Culture: Charity, Compassion, and Public
Awareness
by Sarah E.H. Moore
This sociological study of the recent charity-ribbon trend examines the symbol's meanings, transformation, and commodification, and explores the wearers' reasons for publicly displaying their vaguely defined "awareness" of a particular cause.
Sarah E.H. Moore, a sociology research assistant at the University of Kent, in England, is highly
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