May 27, 2012

STAY ON TOP OF THE NEWS

Planned Parenthood’s digital-advocacy staff, headed by Heather Holdridge, operates almost like a news room. It meets every morning to review developments that could hurt or help the organization’s goals and decide how to respond to them on Facebook, Twitter, and other social media, coordinating with colleagues in New York. Even before she gets to work, Morgan Shoaff, who is in charge of the group’s advocacy Twitter feed, reads news stories on her smartphone while on the bus