September 18, 2008
Strategy for an Effective Phone Fund-Raising Campaign
NEW BOOKS
The Phonathon Manager's Planning Handbook: Dialing in the
Details for Success
by Anthony Arrington and Jason Fisher
"The effective phonathon manager runs their program like a business," write Anthony Arrington and Jason Fisher, consultants who specialize in telephone fund raising.
Their book focuses on the strategy and planning phase of a phonathon campaign at a college or university.
The authors caution fund
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