April 17, 2008
Strong Messages Mean Strong Leaders
The president of the United States spends part of almost every day working on the messages he wants to get out to the public. Hillary Rodham Clinton, John McCain, and Barack Obama know that to become the next president they need to devote a good part of their days to developing and delivering specific messages.
Yet few presidents of nonprofit organizations spend time each month — or, in most instances, ever — working on their message. They ignore this task but
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