November 12, 2009
Study Examines Donors' Views of Online Networks
Americans seem conflicted about the role of social networks as a way to support the causes they care about.
According to a new survey, while nearly eight in 10 people who use online media think that companies and nonprofit organizations should use the technology to raise money and awareness for causes, fewer than one in five have made a donation using the tools.
In September, Cone, a Boston marketing firm, asked 587 people who use new media about how they employ the technology
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