November 14, 2002
Survey Identifies Troubling Trends for Nonprofit Organizations
The percentage of Americans who have donated money to a nonprofit organization has reached its lowest level since pollsters first began measuring giving trends in the 1960s, according to a new survey.
Slightly more than two-thirds of all adults -- 69 percent -- gave money to charity in the 12 months ending last July, down from 80 percent for the same time period ending in July 2001, according to a survey produced for Epsilon, a fund-raising consultant company, by the Barna
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