October 7, 1999

Survey Shows Views on Corporate Giving

Americans favor companies that spread their charitable dollars around to many causes and events rather than to just one or two, according to a new survey.

The survey of about 1,000 people was commissioned by Hill and Knowlton's strategic-philanthropy unit, which advises companies on giving, and was conducted by Yankelovich Partners, a polling company.

Six out of 10 respondents said that they would "think more favorably" about companies that spread

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