February 19, 2012
Preparing for Battle: Tips for Nonprofits
No surprises - “Consistency in action and messaging is what creates a brand—and inconsistency can tear that brand down,” says Lee Lynch, of Edelman Alliances.
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No surprises - “Consistency in action and messaging is what creates a brand—and inconsistency can tear that brand down,” says Lee Lynch, of Edelman Alliances.
In today’s polarized and highly politicized environment, a growing number of nonprofits can expect to get swept up in America’s culture wars. While not every challenge is easy to forecast, all groups can learn to respond intelligently, experts say.
“The old advice to keep quiet for fear of making things worse is no longer true,” says Jon Pratt, executive director of the Minnesota Council of Nonprofits. “Today, you must respond early and
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Technology Guide 2013
